Islamic design is well-known for its great abstraction, as opposed to the figurative attitude of occidental art.
In Damascus’ medina signs, typography has a big weight: it shows direction, as the arrow grows from the letters, and gives shape to pictograms, as they are designed using the morphology of the arabic letters themselves, in order to obtain a less denotative result, therefore having a more evocative look, and respecting the iconoclastic trend among the islamic culture.
“On the printed page words are seen, not heard” (El Lissitzky, 1924).
Luigi Farrauto, 26 years old. www.tuttigliscorci.com
Throughout his childhood Luigi had no sense of direction, getting lost even in supermarkets. His greatest passion was archeology, but after spending hours locating the exit in Pompei decided to devote his career to wayfinding.
After graduation from Milan Polytechnic he joined Bureau Mijksenaar in Amsterdam, where he assists people in finding their way, using himself for test runs. He carries on his battle against disorientation, but still gets lost in supermarkets. In his free time he studies arabic and travels throughout the Middle East.
