Graduated from the Master in Environmental Studies at the University of Utrecht in 2004, Florinda has been working as a key advisor to councilors , directors, department heads and project managers in the field of environment, nature, water, waste collection and durability.
She is currently leading the project Bees in the South, supervising the investigation into the wild bees in the public space in Amsterdam. She encourages city managers and residents to get involved and improve the position of wild bees.