James Cherkoff spent the first part of his career at global marketing consultancy Burson-Marsteller. There he managed programmes for Unilever, Philip Morris and Accenture, which he then joined as part of the European marketing team.
In 1998, James went exclusively online, as Client Services Director at the web design agency Bluewave, before founding and managing Pumpernickle, a consultancy focused on Internet Culture. The company's first assignment was a major strategic review on behalf of James Bond Enterprises Ltd, which went deep into the world of online community and how the web distorts traditional notions of IP.
In 2003, James brought together his marketing and online experience at Collaborate Marketing. Today, the consultancy helps companies in Europe and the US operate in networked media environments.
James is editor of the blog Modern Marketing, one of the best visited strategic marketing weblogs in Europe. He also contributes to the FT, BBC, Independent, Observer, Ad Age, WebProNews, changethis.com, Business Week and the Guardian.
James speaks at conferences and events around Europe and the US, including MIT MediaLab, Reboot, IRS, NMK and MRS. You can here him here talking on the BBC Radio 4's Shop Talk and here in a panel discussion at Content 2.0.
He is also founder and presenter of Open Sauce Live, commercial seminars that help marketeers get to grips with emerging techniques, such as open source marketing and co-creation.
James lives in Hackney, London with his partner and daughter. When he isn't knee deep in blog-world he is likely to be found watching and discussing Arsenal FC, cooking spicy food, drinking Rioja, running around Hackney Marshes, reading horrific crime novels or playing peek-a-boo.