With contemporary quality management techniques, Batavus has grown from 185 employers in 1986, to 350 in 1993. The documentary shows how Batavus changed it's entire management and therefor also the reaction of its employees.
documentary
De directeur is niet alleen de baas
Bike Manufactury Batavus was founded in 1904 by the Gaastra family. In 1986 the Dutch Bike Brand declared bankruptcy.
Atag Holding took over and changed the quality of the workers.
De directeur is niet alleen de baas - Still from 'De directeur is niet alleen de baas'
29'02"
Quicktime
MPEG 4
Color
Dutch
