Iam Design, etc.jpg

Original -vs- Copy.
“Original Vs Copy” goes beyond the creative process and enters the realm of the creator: Family, social and geographic influences, the roles we are expected to “play”, the boundaries we are not supposed to cross and ultimately the degree of authenticity of the decisions we make in relation to the perception of the observer. Visitors are invited to get to know the person opposite them and recognize authentic or not authentic elements of his/her behavior, eventually finding themselves facing their own originality. The tool for this quest is a three-dimensional audiovisual formula.