The keffiyeh (Arabic: كوفية, kūfīyä; plural: كوفيات, kūfīyāt) is a traditional headdress of Arab men, made of a square piece of cloth, usually cotton, folded and wrapped in various styles around the head. It is commonly found in arid climate areas to provide protection from direct sun exposure, as well as for occasional use in protecting the mouth and eyes from blown dust and sand. Now El Hema introduces the keffiyeh as fashionable headwear for those bad hair days.
