El Hema Koopavond 2. Starting point of the El HEMA are Arabic digital fonts and the book Typographic Matchmaking by Huda Smitshuijzen Abifares of the Khatt Foundation. On this second evening Huda and designer Tarek Attrisi will talk about Arabic writing and the possibilities for design in the Arab world. 28 June 2007: El HEMA Koopavond 2. During the Koopavonden (Buying Evenings), designers from the Middle East and the Netherlands talked to visitors. Together they thought about El HEMA products and what the store should look like.