Het Parfum: Start Station

Mediamatic developed in collaboration with The Institute for Art and Olfaction, Play the City and five perfumers, a sensuous game around city planning for the Uitmarkt 2018. Five tailor-made fragrances give expression to various prospective visions of the city. All Uitmarkt visitors were offered the possibility to consider these potential futures and play an interactive fragrance game to get their perfume or future of preference. The game stimulated people to think together about the use of the Navy Terrain. People were brought in contact by the use of scent and encouraged to discuss future possibilities. The smells are now permanently on display at Mediamatic.