The Fair champions artistic innovation and popularises artists and organisations working at the convergence of art and technology.
Many of the exhibitors’ works exemplify universal concepts, heighten consciousness and advance human potential; it is through their performative and immediate nature and the viewers’ creative engagement with them that a strong attunement to the concepts are activated. They reach out to the viewer or the viewer will activate the works into being, a kind of living art where the viewer and art are creating an inter-change, or physical dialogue.