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  •  El HEMA
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  • Mediamatic Post CS JoAnn DeLuna

    El HEMA Koopavond 8

    9
    Aug 2007
    - Forbidden topics, moves and grooves

    The 8th El HEMA weekly meeting proved to be a melodious blend of music, dance and literature. As the white entrance hall to the Mediamatic exhibition room gradually became a vivacious red, inside the...
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  • theme elhema
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  • El HEMA Photos

    The El HEMA products, brought to you by our favorite designers!

  • Arabising Hema

    The metamorphosis of the contemporary Hema to an Arabic modern El HEMA

    Taking a step further in developing its brand, Hema seems to be smoothly introducing its new simplified logo on the products. The Arabic version of the new logo was designed based on the primary El...

  • El Hema late nite

    Final touches before the opening

    Amsterdam - August 23, 2007: The shelves were being stocked, poster-size photographs were carefully being hung in the windows, the last designs were still being finalized, the media was buzzing...

  • Kufi made easy

    28 August 2007

    Amsterdam – August 28 and 29: First names, last names, names of friends, single words and phrases were all converted into beautiful Arabic patterns during typographer Pascal Zoghbi’s two-day Kufi...

  • An interview with KhaJag Apelian

    "All the basic things in life are design."

    Born in Dubai, raised in Lebanon, and currently based in The Hague: KJ is leading the Noord design team. He tells us about his love for the performing arts, and the power of design.

  • El HEMA in Den Haag

    Nieuwe tijdelijke winkel in het centrum van de stad

    El HEMA, een concept ontwikkeld door Mediamatic Amsterdam in 2007, werd een instant-hit. De El HEMA werd daarna geadopteerd door Kosmopolis. Na Rotterdam bezocht te hebben, is de El HEMA nu te vinden...

  • El Hema grand opening a success

    Amsterdam – August 24 - 26: Organizers, designers, volunteers and especially spectators agreed the grand opening of the El Hema art exhibition was an astonishing success.

    The exhibit was an imaginative way to expose audiences to five new Arabic fonts, typography and culture through everyday products. Throughout the weekend hordes of people waited in a never-ending...
  • Project:

    FabLab @ Mediamatic

    Make your own stuff - do it yourself

    Artists, designers, entrepreneurs, anyone can come and explore the Fablab machines to create your own prototype. We have a sublimation transfer system, laser cutter, vinyl cutter and 3D milling...
  • Eervolle vermelding El HEMA ontwerpwedstrijd 2007 Petra van der Burg 1 Jan 2007

    Roller Burka Blinds

    Watch out!

    Roller Burka Blinds have netted see-through-burka-peep-holes. You can watch the neighbours, but they can't see you!

  • Proviant uit Groenland

    Anya van Lit en Joost Bottema over Bardot Proviant Klub

    Zaterdag 16 januari 2010 vanaf 20:00 uur opent bij Mediamatic de tentoonstelling Bardot Proviant Klub. Anya van Lit en Joost Bottema presenteren hun reportage over het leven van de Inuit in Uummannaq
  • 2 april 2008

    El HEMA on the Road

    Kosmopolis adopteert El HEMA

    De tentoonstelling en winkel El HEMA reist in 2008 met Kosmopolis door Nederland. Het multimediale platform Kosmopolis maakte vandaag bekend dat zij de El HEMA adopteert. De El HEMA is in mei te zien...

  • El Hema Design Competition

    Have a look at the 110 entries, the 30 nominees and the prize winners

    El HEMA needs products. Wonderful, functional, simple, beautiful products. Mediamatic only had 3 months to make El HEMA. So we're sure that there are still many exellent ideas out there. On 3...

  • Mediamatic Post CS

    Office and exhibition space 2004 - 2008

    Mediamatic moved into Post CS in 2004. We moved out in July 2008.
  • Film: Mediamatic Post CS Inge Willems, Guerrilla Interviews

    Het hele verhaal achter de schotelsticker

    Prijswinnaars verklaren hun succes

    De mannen van concept studio The White Room aan het woord over het winnende ontwerp.

  • Thank you, come again.

    El HEMA koopavonden are making good progress

    Spectators arrive at El Hema exhibit a month before its grand opening and are invited to see the planning of the exhibit.

  • El HEMA Winnaar Nederlandse Designprijzen

    in de categorie Visuele Identiteit

  • Pop-Up Cafe

    The Last Sweat Party in the Pop-Up basement

    The Pop-Up Café is a temporary exhibition that will take place from June 6 until August 2 at Meneer de Wit Gallery in Amsterdam. Created by Eline Mul and Karolien Buurman, it's a place that looks and...
  • Project: Marlene Staals

    Oud papier zo goed als nieuw

    Schalen voor ieder feest

    Meerkleurige schalen van papier.
  • Mediamatic Bank at Duintjer CS

    Over Datum Eetclub 1

    Shells and Crusts with Tinda van Smoorenburg

    The first in our series of weekly dinner parties kicked off on Tuesday July 19th to a hungry crowd filling Mediamatic bank. It resulted in the successful resistance against the demonization of...

  • Arabic pickup lines t-shirts

    T-shirts designed using the arabic typefaces. Still in the process of experimenting with the type and the positioning as well as producing prototypes.

  • Cut Up Djellaba

    Customize the traditional djellaba into your fashionable tunique

    This item is a kit, where you get a white arabic djelaba and a pair of scissors. What do you need to do then? Just start cutting, and express your own style through that traditional clothing.
  • 2e prijs El HEMA ontwerpwedstrijd 1 Sep 2007

    Duizendenéénnacht kussen

    Alf laila wa laila

    Pillowcase. The Arabic word 'night' 1001 times printed on a cotton pillowcase.

  • arabic- flags -logo-play

    I worked on this with Marukh Bibi Ahmad Sadiq

  • Eervolle vermelding EL HEMA ontwerpwedstrijd 2007 Sara Emami

    Jouw wereld mijn wereld

    Zie de overeenkomsten

    Er zitten veel overeenkomsten tussen de verschillende culturen, probeer ze ook te zien met behulp van dit spel!

created Jans Possel modified Li-Anne Krol

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