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  •  El HEMA
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  • Mediamatic Post CS JoAnn DeLuna

    El HEMA Koopavond 9

    16
    Aug 2007
    - Last, but only the beginning

    The last El HEMA meeting brought finalizations as well as new collaborations. A rouse of applause filled Mediamatic’s exhibition hall as El HEMA graphic designers presented the latest and final...
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  • arabic
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  • El Hema grand opening a success

    Amsterdam – August 24 - 26: Organizers, designers, volunteers and especially spectators agreed the grand opening of the El Hema art exhibition was an astonishing success.

    The exhibit was an imaginative way to expose audiences to five new Arabic fonts, typography and culture through everyday products. Throughout the weekend hordes of people waited in a never-ending...

  • Mapping for Tourists

    MFT resulted in Noord, an exhibition and travel guide

    Noord is the result of a project initiated by Nat Muller and Mediamatic: Mapping for Tourists. 22 artists were invited to map Amsterdam-Noord, pars pro toto for The Netherlands. The artists lived and...

  • El HEMA Photos

    The El HEMA products, brought to you by our favorite designers!
  • Project:

    FabLab @ Mediamatic

    Make your own stuff - do it yourself

    Artists, designers, entrepreneurs, anyone can come and explore the Fablab machines to create your own prototype. We have a sublimation transfer system, laser cutter, vinyl cutter and 3D milling...

  • El Hema late nite

    Final touches before the opening

    Amsterdam - August 23, 2007: The shelves were being stocked, poster-size photographs were carefully being hung in the windows, the last designs were still being finalized, the media was buzzing...

  • El HEMA

    2007 - 2008

    Imagine an Arabic Hema store. From the 25th of August 2007 to 6 January 2008 Mediamatic presented a design contest, an exhibition, workshops and shop night salons about El HEMA. In oktober 2008 and...

  • Kufi made easy

    28 August 2007

    Amsterdam – August 28 and 29: First names, last names, names of friends, single words and phrases were all converted into beautiful Arabic patterns during typographer Pascal Zoghbi’s two-day Kufi...
  • F O R U M

    El HEMA forum

    Op 24 augustus 2007 opent de El HEMA tentoonstelling. Dit is de online ontmoetingsplaats voor deelnemers aan de voorbereidingen.

  • El HEMA in Den Haag

    Nieuwe tijdelijke winkel in het centrum van de stad

    El HEMA, een concept ontwikkeld door Mediamatic Amsterdam in 2007, werd een instant-hit. De El HEMA werd daarna geadopteerd door Kosmopolis. Na Rotterdam bezocht te hebben, is de El HEMA nu te vinden...

  • An interview with KhaJag Apelian

    "All the basic things in life are design."

    Born in Dubai, raised in Lebanon, and currently based in The Hague: KJ is leading the Noord design team. He tells us about his love for the performing arts, and the power of design.

  • Arabising Hema

    The metamorphosis of the contemporary Hema to an Arabic modern El HEMA

    Taking a step further in developing its brand, Hema seems to be smoothly introducing its new simplified logo on the products. The Arabic version of the new logo was designed based on the primary El...

  • El HEMA Winnaar Nederlandse Designprijzen

    in de categorie Visuele Identiteit

  • Yay! El HEMA nominated for Dutch Design Prizes!

    Vote for us if you like El HEMA

    We're very proud that we have been nominated for the Dutch Design Prizes. We're also on the shortlist for the Audi(ence) prize. And that's where you, dear reader, come in... You can vote for El HEMA...

  • 10 Reasons why I love you.

    How the public is involved in creating our activities and is slowly becoming our colleague.

    A talk at the "Kom je ook?" symposium on web2.0 for culture and heritage. 14 november 2008, Mediamatic at OBA Amsterdam. This is presentation is listing 10+ examples of successful public involvement...

  • Het Arabische alfabet

    Alif Baa Taa

    Het Arabische schrift speelt een belangrijke rol in El HEMA, oorspronkelijk bedacht als begeleiding bij "Typographical Matchmaking" een project van de Khatt (spreek uit Gatt) Foundation . De...

  • Thank you, come again.

    El HEMA koopavonden are making good progress

    Spectators arrive at El Hema exhibit a month before its grand opening and are invited to see the planning of the exhibit.

  • The Making of El HEMA

    The making of the El HEMA exhibition

    On August 24th, 2007, Mediamatic will open the doors to El HEMA, the exhibition. What could an arabic Hema look like? El HEMA needs to be filled with food, drinks and products. During the months June
  • Press release

    Hema threatens with legal action

    because of the El Hema exhibition

    EXTRA: Mediamatic will meet with the Hema B.V.'s Director of Marketing on Friday the 27th of July. In a letter postdated the 23rd of July 2007, the Hema has changed their tone of voice ('The Hema...

  • Arabic pickup lines t-shirts

    T-shirts designed using the arabic typefaces. Still in the process of experimenting with the type and the positioning as well as producing prototypes.

  • El HEMA at Roots Festival

    Inspiration for el HEMA at Roots festival

  • Eervolle vermelding EL HEMA ontwerpwedstrijd 2007 Sara Emami

    Jouw wereld mijn wereld

    Zie de overeenkomsten

    Er zitten veel overeenkomsten tussen de verschillende culturen, probeer ze ook te zien met behulp van dit spel!
  • Persaandacht

    El HEMA in de media

    Televisie, radio, kranten en andere media

    Overzicht van media-aandacht voor El HEMA.

  • Cut Up Djellaba

    Customize the traditional djellaba into your fashionable tunique

    This item is a kit, where you get a white arabic djelaba and a pair of scissors. What do you need to do then? Just start cutting, and express your own style through that traditional clothing.

created Annelies de Bruine modified Sacha Knežević

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