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  •  El HEMA
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  • F O R U M

    El HEMA forum

    Op 24 augustus 2007 opent de El HEMA tentoonstelling. Dit is de online ontmoetingsplaats voor deelnemers aan de voorbereidingen.
  • Language
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  • El HEMA
  • theme elhema
  • halal
  • hema
  • arabic
  • Fashion
  • Advertising
  • Typography
  • Party
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  • Design

  • El HEMA in Den Haag

    Nieuwe tijdelijke winkel in het centrum van de stad

    El HEMA, een concept ontwikkeld door Mediamatic Amsterdam in 2007, werd een instant-hit. De El HEMA werd daarna geadopteerd door Kosmopolis. Na Rotterdam bezocht te hebben, is de El HEMA nu te vinden...

  • El HEMA at Roots Festival

    Inspiration for el HEMA at Roots festival

  • El HEMA

    2007 - 2008

    Imagine an Arabic Hema store. From the 25th of August 2007 to 6 January 2008 Mediamatic presented a design contest, an exhibition, workshops and shop night salons about El HEMA. In oktober 2008 and...
  • Press release

    Hema threatens with legal action

    because of the El Hema exhibition

    EXTRA: Mediamatic will meet with the Hema B.V.'s Director of Marketing on Friday the 27th of July. In a letter postdated the 23rd of July 2007, the Hema has changed their tone of voice ('The Hema...

  • Arabising Hema

    The metamorphosis of the contemporary Hema to an Arabic modern El HEMA

    Taking a step further in developing its brand, Hema seems to be smoothly introducing its new simplified logo on the products. The Arabic version of the new logo was designed based on the primary El...

  • HEMA doet ElHEMA!

    Warenhuisketen biedt Suikerfeest–seizoensassortiment 2 jaar na opening ElHEMA project van Mediamatic.

    Een mooi voorbeeld van hoe de kunst voorloopt op maatschappelijke ontwikkelingen. In 2007 introduceerde Mediamatic ElHEMA , de arabische variatie op de hollandse HEMA. 2 jaar later zet de...

  • Fitna the Movie

    We’re tired of waiting. So, let’s do it ourselves! Sorry!

    There is this not-so-intelligent Dutch politician that attracts attention by doing populist provocations. His name is Wilders. Geert Wilders. He is scared of aliens and especially of muslim aliens.
  • Persaandacht

    El HEMA in de media

    Televisie, radio, kranten en andere media

    Overzicht van media-aandacht voor El HEMA.

  • Arabic pickup lines t-shirts

    T-shirts designed using the arabic typefaces. Still in the process of experimenting with the type and the positioning as well as producing prototypes.
  • Persbericht 29 oktober 2007

    El HEMA verlengd tot januari 2008

    Stemmen voor de El HEMA publieksprijs tijdens Museumnacht

    De tentoonstelling El HEMA wordt verlengd t/m 6 januari 2008. De EL HEMA trok tot nu toe bijna 30.000 bezoekers. De El HEMA is geopend op woensdag t/m zaterdag van 12.00 tot 2o.00 uur en op zondag...

  • Yay! El HEMA nominated for Dutch Design Prizes!

    Vote for us if you like El HEMA

    We're very proud that we have been nominated for the Dutch Design Prizes. We're also on the shortlist for the Audi(ence) prize. And that's where you, dear reader, come in... You can vote for El HEMA...

  • The Making of El HEMA

    The making of the El HEMA exhibition

    On August 24th, 2007, Mediamatic will open the doors to El HEMA, the exhibition. What could an arabic Hema look like? El HEMA needs to be filled with food, drinks and products. During the months June

  • Cut Up Djellaba

    Customize the traditional djellaba into your fashionable tunique

    This item is a kit, where you get a white arabic djelaba and a pair of scissors. What do you need to do then? Just start cutting, and express your own style through that traditional clothing.
  • Kompromat Blog Katja Sokolova, Andrei Tchernikov

    Raving in Rags

    @ ikikik (me me me!) opening

    "Je kijkt zo zuur naar m'n haute couture" sings a popular Dutch band "Jeugd van Tegenwoordig". Mediamatic and Andrea Crews look down on high fashion too. We're done with Versace and Dolce&Gabbana.

  • arabic- flags -logo-play

    I worked on this with Marukh Bibi Ahmad Sadiq

  • El Hema late nite

    Final touches before the opening

    Amsterdam - August 23, 2007: The shelves were being stocked, poster-size photographs were carefully being hung in the windows, the last designs were still being finalized, the media was buzzing...

  • Arabic Basics voor El Hema

    (voorstel)

    Proposal for a mix of Arabic and western clothes for El Hema. If you have recommendations or suggestions for missing items; LET ME KNOW!!
  • Previously on view in the Amsterdam Biennale: Hugo Herrera Tobón, Natalia Domínguez Rangel

    Bogotá Pavilion

    The Bogota pavilion by curators Hugo Herrera Tobon and Natalia Domínguez Rangel opens 5 December 2009 in the Amsterdam Biennale 2009 at Mediamatic and on view until January 3, 2010. With artists...
  • Eervolle vermelding EL HEMA ontwerpwedstrijd 2007 Sara Emami

    Jouw wereld mijn wereld

    Zie de overeenkomsten

    Er zitten veel overeenkomsten tussen de verschillende culturen, probeer ze ook te zien met behulp van dit spel!

  • Arafat-elephant- pied-de-poule

    onderzoek/ inspiratie materiaal voor El Hema patronen en graphics/ arabscarfpatern

  • Project:

    FabLab @ Mediamatic

    Make your own stuff - do it yourself

    Artists, designers, entrepreneurs, anyone can come and explore the Fablab machines to create your own prototype. We have a sublimation transfer system, laser cutter, vinyl cutter and 3D milling...
  • 2 april 2008

    El HEMA on the Road

    Kosmopolis adopteert El HEMA

    De tentoonstelling en winkel El HEMA reist in 2008 met Kosmopolis door Nederland. Het multimediale platform Kosmopolis maakte vandaag bekend dat zij de El HEMA adopteert. De El HEMA is in mei te zien...
  • 2e prijs El HEMA ontwerpwedstrijd 1 Sep 2007

    Duizendenéénnacht kussen

    Alf laila wa laila

    Pillowcase. The Arabic word 'night' 1001 times printed on a cotton pillowcase.
  • Project: Zelda Beauchampet, Roeland Otten

    Regenboerka

    Regenboerka, een praktische toepassing van de boerka voor het Hollandse klimaat.

created Willem Velthoven modified Li-Anne Krol

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