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  •  El HEMA
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  • Image:

    El Hema logos

    El Hema logos (Left: new logo, designed by Wael Morcos. Right: old logo, designed by Tarek Atrissi in collaboration with Huda Smitshuijzen AbiFares. Arabic font used as basis for the logo is TheMix...
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  • Khatt projects

    We live to work!

    Here is an overview of our projects past, present and future.

  • The Typographic Matchmaking Project: Developing…

    Willem Velthoven interviewing the Typographic Matchmaking Type Designers: Nadine Chahine, Gerard Unger, Tarek Atrissi, Peter Bilak, Pascal Zoghbi, Lucas de Groot, and Lara Assouad Khoury.
  • conference program

    Khatt Kufi Kaffiya, the printable symposium…

    Lectures are described in detail with timings and links to the speakers' biographies.

    The symposium program has been evolving and includes topics of every aspect of contemporary Arabic visual culture and identity, going beyond the stereotypes of what is associated with Arabic culture...

  • Mediamatic Post CS

    Office and exhibition space 2004 - 2008

    Mediamatic moved into Post CS in 2004. We moved out in July 2008.
  • Book 1 Aug 2007

    Typographic Matchmaking

    This book is now available for ordering online from Nijhof & Lee and BIS Publishers.

    As the world moves forward towards a more international (design) society, the need for fonts that can support multi-scripts becomes imperative. Technology is now capable of supporting many scripts on...

  • TheMix Arabic: balancing handwritten and…

    This project is a collaboration between the renown Dutch type designer, Lucas de Groot, and the renown Arab calligrapher and designer, Mouneer Al-Shaarani.

  • Symposium Program

    Khatt Kufi Kaffiya | Symposium on Arabic Visual Culture

    We'll have the whole day to ourselves in the theatre of the brand new public library of Amsterdam (OBA) Admission and registration is from 9 on and the programme starts at 10:00 sharp. We'll have...
  • Project, Font Family Huda Smitshuijzen Abifares 23 May 2007

    Fresco Arabic: western Latin meets western Kufi.

    New Arabic companion to the Fresco font family

    This project is a collaboration between the renown Ducth type designer, Fred Smeijers, and the Arab type designer Lara Assouad-Khoury
  • Project, Font Family Huda Smitshuijzen Abifares 24 May 2007

    BigVesta Arabic: legibility in monumental…

    New Arabic companion to the BigVesta font family

    This project is a collaboration between the renown Dutch type designer, Gerard Unger, and the renown Arab type designer Nadine Chahine.
  • Film: Mediamatic Post CS Inge Willems, Guerrilla Interviews

    Henna hagelslag en hamsa colours

    Over stilzitten en geduld

    Etty Elbaz Griffioen vertelt over het onstaan van de twee producten die zij heeft ingediend voor de El Hema ontwerpwedstrijd

  • Film: Mediamatic Post CS Inge Willems, Guerrilla Interviews

    Het hele verhaal achter de schotelsticker

    Prijswinnaars verklaren hun succes

    De mannen van concept studio The White Room aan het woord over het winnende ontwerp.
  • Book Edo Smitshuijzen 1 Jan 2008

    Arabic Type Specimen Book

    Finally, there will be an overview of Arabic type on the market.

  • Exhibition: the Dutch influence on Arabic type

    Dutch designers' involvement in the production of Arabic printing types from the 17thC to present day

    A timely and positive way to promote cultural exchange and tolerance between the West and the Arab world.

  • Kufi made easy

    28 August 2007

    Amsterdam – August 28 and 29: First names, last names, names of friends, single words and phrases were all converted into beautiful Arabic patterns during typographer Pascal Zoghbi’s two-day Kufi...
  • Khatt Font Project Huda Smitshuijzen Abifares

    The Typographic Matchmaking 01 project

    Building cultural bridges with typeface design

    10 Arab and Dutch designers collaborate on designing Arabic companions for Dutch fonts
  • Persbericht 3 november 2007

    Schotelsticker wint El HEMA ontwerpwedstrijd 2007

    Rene Repko van Hema reikt 1e prijs uit tijdens Museumnacht

    Amsterdam 3 november 2007 - De eerste prijs van de El HEMA ontwerpwedstrijd is vanavond uitgereikt aan Studio The White Room voor de Satellite Dish Sticker . De vakjury van Mediamatic bestond uit...
  • Winnaar van de EL HEMA Designprijs!

    Satellite Dish Sticker

    Schoteltje, schoteltje aan de wand...

    Sticker voor op je schotelantenne; Origineel schotel-motiefje, nu om BBCarabic, Al Jazeera of Show TV mee te ontvangen...
  • Persbericht 22 augustus 2007

    Eerste FabLab van Nederland

    Mediamatic maakt tijdens EL HEMA FabLab publiek toegankelijk

    Amsterdam 22 augustus 2007 — Het eerste, publiek toegankelijke, FabLab van Nederland opent zaterdag 25 augustus bij Mediamatic. Het FabLab is een openbare werkplaats waar gewone mensen met digitaal...
  • Presentation: Sannah de Zwart

    El HEMA winkel

    Mensen staan in de rij voor de El HEMA winkel/ tentoonstelling bij Mediamatic in Amsterdam. De opening vond plaats op 24 Augustus 2007
  • Film: Mediamatic Post CS Inge Willems, Guerrilla Interviews

    Ik ben heel blij

    Naomi over theedoeken en de Hema

    Naomi Kern is de trotse eigenaar van een 'eervolle vermelding'.

  • Film: Mediamatic Post CS Inge Willems, Guerrilla Interviews

    Jury reikt 1e prijs uit

    Rene Repko reikt hoofdprijs El HEMA ontwerpwedstrijd uit

    Tot in de laatste stemronde van de jury was het spannend. Uiteindelijk ging de prijs naar de schotelsticker. De Marketingdirecteur van de Hema overhandigde de prijs.
  • Article Huda Smitshuijzen Abifares

    International Design Forum, in Dubai

    Moutamarat's first annual design forum in Dubai.

    Dubai. May 27 - 29, 2007. Promoting design as a critical tool for cultural understanding and commercial excellence.
  • Film: Mediamatic Post CS Inge Willems, Guerrilla Interviews

    En wat vinden de bezoekers?

    Stemadviezen voor de EL HEMA Publieksprijs

    Tijdens de Museumnacht 2007 stemden honderden bezoekers op hun favoriete ontwerp. Wie moet er volgens de echte kenners winnen?

  • Project:

    FabLab @ Mediamatic

    Make your own stuff - do it yourself

    Artists, designers, entrepreneurs, anyone can come and explore the Fablab machines to create your own prototype. We have a sublimation transfer system, laser cutter, vinyl cutter and 3D milling...

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