Oh this is brilliant. By contrast, a traditional library suddenly seems so cold and lonely and anti-social. SHHHH! the librarian yells.
But Mediamatic patrons gain not only a book, but also a real contact with someone in their own city – and maybe share a coffee, get hints about the book, groove with someone else's enthusiasm.
If Borges (the bibliomancer who wrote ‘The Library of Babel’) did not think of this first, I'm sure he absolutely loves it (up in his beatific Library of bliss).