IAB MIXX AWARDS

Honoring creativity and impact in interactive advertising

The MIXX Awards is the only interactive awards competition judged by an all-star panel—advertising agency executives who create campaigns for the world’s most powerful brands, marketers with direct control over many of the largest advertising budgets in the world and major media company leaders.

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Eligibility:

Any media, marketing or advertising element or campaign that was carried out during the qualifying period: April 1, 2009 through March 31, 2010. The work may have been launched earlier but must have run at some point during this period.

Submissions:

- Deadline to enter 2010 MIXX Awards
o Early Entry Deadline: Friday, May 28, 2010
o Final Entry Deadline: Friday, July 16, 2010

  • Submissions should reflect work that was carried out predominantly by the submitting agency or advertiser, and the role of collaborating (creative and media) agencies and key individuals should be referenced.
  • Submissions must include a written case study, which requires: 1) strategy; 2) execution and use of media; and 3) demonstrated results. Each of these three components should be no more than 400 words (for a maximum 1,200-word written case study.). Submissions must also include creative samples, provided via web site URLs. In addition to the written case study, a case study video is strongly recommended. Videos should be no longer than five minutes in length. Usernames and passwords must be provided and the web site links must remain active until January 1, 2011.

More information on the website.