Urban Popup | innovation strategy

We specialize in value creation in the broad sense of the word by (co-)developing new products and services. Together with my partners, I think integrally about how processes and products can be better and faster – and help overcome the barriers that impede a successful rollout.

We like new, smart technologies and it makes sense for us that we do everything as green / blue / circular as possible.

We also help you with the introduction of innovations:
1. Feasibility studies, concept concretization and alternative business models.
2. Innovation marketing and introductions: the advantages of an innovation are sometimes difficult to explain to the market, stakeholders or politics. We can do that for you.
3. Innovation Scan identifies openings or contradictions in regulations that can slow down or accelerate innovation processes.
4. Licensing Scan: scans for unnecessarily delaying administrative procedures.

Urban Popup has won several innovation awards with LOFT2GO, a construction system that responded to a previously unknown gap in the building regulations: Accenture Innovation Award 'Perfect Cities' and the CHANGE Award. Finalist 'City of the Future Challenge'and New Venture.