For Adformatie, he instigated the launch of its weblog www.adfoblog.nl , where editors and external experts discuss relevant issues with their readers. Adfoblog will report live from PICNIC '06.
Jeroen studied journalism, communication and cultural marketing in Tilburg. Before joining Adformatie in 2004, he was editor-in-chief of Quality in Meetings (about eventmarketing) and Memory Magazine.