Andrew joined Text 100 in 1998, helping to establish the company’s first Australian office. Since this time he’s provided strategic counsel on crisis management, media training and communication strategy for global companies such as IBM, ARM, Lenovo, Apple Computer, BEA Systems, and Deloitte Consulting.
He was appointed to Text 100’s Board of Directors in 2002, with responsibility for the company’s Asia Pacific network. During Andrew’s tenure, this network more than doubled in size, reporting revenue growth in excess of 50% in 2005 alone. At last count, Text 100 had 13 offices in Asia Pacific, employing more than 180 staff.
While in Asia, Andrew prepared the company’s business case for entering China in 2003, then worked to secure a local business licence, establish a Wholly Foreign Owned Entity (WFOE) and negotiate the acquisition of an affiliate partner in Beijing. Andrew was also responsible for negotiating the company’s licence partner agreement in Korea, and updating a similar relationship in Taiwan.
In December 2005, Andrew relocated to London, assuming the role of Regional Director for Text 100’s operations in Europe, Middle East and Africa. He also sits on the UK Public Relations Consultants Association’s (PRCA) International Public Relations Committee based in London.