Commercial Collaborations: Tools, Things and Toys

25 Sep 2008

How do social and commercial networks interact, and what does this mean for media, advertising, and brands? What is the role of the individual, the group, and the organization in a world where continuous collaboration is possible?

With:
Michael Tchao, Rafi Haladjian

- Michael Tchao is the general manager at Nike Techlab/
Nike+ at Nike, which connects physical products with virtual online services and athlete communities.


Michael Tchao at PICNIC08: Commercial Collaborations: Tools, Things and Toys from PICNICCrossmediaweek on Vimeo.

- Rafi Haladjian, founder of Nabaztag, shows how personalized connections generate new toys and tools.


Rafi Haladjian at PICNIC08- Commercial Collaborations: Tools, Things and Toys from PICNICCrossmediaweek on Vimeo.