Described as both 'macabre' and 'darkly seductive', McKeich's art weaves visions of surreal fantasy and magic from the tiny pieces of everyday debris found in urban and domestic environments. His recent practice utilises generative software to autonomously breed art-works.
In terms of process, McKeich's practice augers a future where computational tools may become far more intimately integrated with human creativity. Artists and designers will take on the role of creative directors while their personalized software will work for them in the capacity of highly trained, trusted and autonomous studio assistants, capable of producing finished artworks without direct supervision. Describing how this shift from a traditional to a generative practice has redefined both his identity as an artist and the focus of his creative aspirations, Mckeich explains that: "My art is to make makers, my makers make art."