This winter, take a visual road trip into the imagination with Platform21=Joyriding. Not a car show but an aesthetic joyride, it’s about form and feeling rather than engineering. Our sampling of amazing imaginary cars, some dreamt up by graduates of London’s Royal College of Art, will remind you that automotive design can still take our breath away and keep us curious about the future.
The exhibition brings together animated visions of concept cars, scale models of vehicles that make you think differently about cars, and designer-pimped remote-controlled rides. Our fantasy fleet transports you back to a childlike joy in form and movement and a need for speed.
The projected animation will show a highway as it might look in a few years time. It provides a glimpse into a future of softer, rounder shapes. Cars as personal ‘bubbles’ in which you can find peace of mind and which move slowly. If it is not meditation, but adrenaline you are looking for, you will be astonished by the futuristic forms of the designs of Filip Krnja, shown in a Manga anime.
A cardboard version of artist Hugo Vrijdag’s eMotio will be on display. You drive this tricycle by shifting your weight from one side of the vehicle to the other.
A miniature of Jose Ramon Lopez Gonzalo shows his concept The New Gypsies, a car-and-house combo featuring a detachable vehicle. The Bugiman of Ehsan Moghaddampour is made just to race around an empty dessert; its raison d’etre is fun.
When we asked designers to convert toy cars into their ultimate joyrides, it was green lights all the way. See dream cars by furniture designer Bertjan Pot, industrial designer Marijn van der Poll, interior designer Frank Tjepkema, jewellery designer Dinie Besems, fashion designer Monique van Heist and by All- Stoff, the garage team of MTV’s show ‘Pimp My Ride’.
A programme of lectures and workshops will accompany the exhibition. For dates and specific information please go to our website www.platform21.com.
Platform21 = Joyriding runs from 18 November 2007 through 3 February 2008, Wednesday through Sunday, 12:00 – 19:00. Entry is free.
Platform21
Platform21 selects and presents creative developments that make you curious about the future. In the form of exciting exhibitions, lectures and workshops in the field of design, fashion and creation.
