An example of a simple aggregate relationship instagram video views value model is an estimate of enterprise value before a given marketing activity compared with value computed afterwards. Others adapt traditional one-to-one relationship engagement models to social media. A bank’s analytics manager told us he is doing this to evolve a longer term conversation and make ‘social’ the medium of customer choice.
Jeremiah Peacock
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Analysis has tended to become more granular over time, i.e. at a more detailed, transactional relationship level
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