how to 'web 2.0 enable' your live event
By David Spark, Founder of Spark Media Solutions, LLC
Most important aspects mentionned in the article:
Beginning conversation
- Give reasons to participate (topics and debate issues)
- Collect blogs and user accounts of attendees (show available content or provide incentive)
- Give top content creators prime placement on blog and/or event Web site
Content development
- Before the event (pre-load information if possible)
- Pick one tag name to use across all applications and promote it
- Photograph people (especially at evening parties) and write down their name and company
- Use names as much as possible in blog posts, photos, and videos
- Tag everything with the event’s tag name
For the whole article see the pdf below:
