Ulmer's work focuses on hypertext, electracy and cyberlanguage and is frequently associated with "emeragency", "fetishturgy," "choragraphy" and "mystoriography." Following his motto (from the Japanese poet Matsuo Bashō) "not to follow in the footsteps of the masters, but to seek what they sought," Ulmer developed a mode for research and pedagogy that does for electracy what the argumentative essay (paper) does for literacy.
He is the author of several books: Illogic of Sense: The Gregory Ulmer Remix; Applied Grammatology: Post(e)-Pedagogy from Jacques Derrida to Joseph Beuys; Teletheory: Grammatology in the Age of Video; Heuretics: The Logic of Invention; Internet Invention: From Literacy to Electracy; and Electronic Monuments. He has also published numerous articles and maintains a personal website and blog, Heuretics.