Joseph Jaffe

Joseph Jaffe is President and Founder of Jaffe, LLC, a new marketing consulting practice (www.getthejuice.com). The consulting practice focuses its efforts on prolific thought leadership and helping its clients evaluate, customize and implement alternative approaches to traditional marketing into their existing communications mix, and measuring the impact/ROI of these efforts. JaffeÕs popular blog, "Jaffe JuiceÓ, provides straightshooting commentary on all things new marketing. You can join the conversation at www.jaffejuice.com. His first book, ÓLife After The 30- Second Spot: Energize Your Brand With A Bold Mix Of Alternatives To Traditional AdvertisingÓ (Wiley/Adweek) was released in June 2005 and focuses on how advertising is evolving in a world ruled by an empowered consumer and no longer governed solely by the 30-second spot. Joseph is a Senior Fellow at the Center for the Digital Future at the USC Annenberg School and he has also lectured part-time at NYU's Stern School of Business, Cornell's Johnson School of Business and Syracuse University.