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  •  El HEMA
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  • Presentation: Mediamatic Post CS

    El HEMA Koopavond 2

    28
    Jun 2007
    28
    Jun 2007
    - Loop binnen en doe/denk mee ...

    De opdracht voor deze avond was: Hoe zou een een project over een denkbeeldige Arabische Hema eruit zien? Met presentaties van onder anderen Huda Smitshuijzen Abifares en Tarek Atrissi.
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  • El HEMA in Den Haag

    Nieuwe tijdelijke winkel in het centrum van de stad

    El HEMA, een concept ontwikkeld door Mediamatic Amsterdam in 2007, werd een instant-hit. De El HEMA werd daarna geadopteerd door Kosmopolis. Na Rotterdam bezocht te hebben, is de El HEMA nu te vinden...
  • Press release

    Hema threatens with legal action

    because of the El Hema exhibition

    EXTRA: Mediamatic will meet with the Hema B.V.'s Director of Marketing on Friday the 27th of July. In a letter postdated the 23rd of July 2007, the Hema has changed their tone of voice ('The Hema...
  • F O R U M

    El HEMA forum

    Op 24 augustus 2007 opent de El HEMA tentoonstelling. Dit is de online ontmoetingsplaats voor deelnemers aan de voorbereidingen.

  • El HEMA

    2007 - 2008

    Imagine an Arabic Hema store. From the 25th of August 2007 to 6 January 2008 Mediamatic presented a design contest, an exhibition, workshops and shop night salons about El HEMA. In oktober 2008 and...

  • Arabising Hema

    The metamorphosis of the contemporary Hema to an Arabic modern El HEMA

    Taking a step further in developing its brand, Hema seems to be smoothly introducing its new simplified logo on the products. The Arabic version of the new logo was designed based on the primary El...

  • Mediamatic Post CS

    Office and exhibition space 2004 - 2008

    Mediamatic moved into Post CS in 2004. We moved out in July 2008.

  • HEMA doet ElHEMA!

    Warenhuisketen biedt Suikerfeest–seizoensassortiment 2 jaar na opening ElHEMA project van Mediamatic.

    Een mooi voorbeeld van hoe de kunst voorloopt op maatschappelijke ontwikkelingen. In 2007 introduceerde Mediamatic ElHEMA , de arabische variatie op de hollandse HEMA. 2 jaar later zet de...

  • El Hema late nite

    Final touches before the opening

    Amsterdam - August 23, 2007: The shelves were being stocked, poster-size photographs were carefully being hung in the windows, the last designs were still being finalized, the media was buzzing...

  • The Making of El HEMA

    The making of the El HEMA exhibition

    On August 24th, 2007, Mediamatic will open the doors to El HEMA, the exhibition. What could an arabic Hema look like? El HEMA needs to be filled with food, drinks and products. During the months June

  • El Hema grand opening a success

    Amsterdam – August 24 - 26: Organizers, designers, volunteers and especially spectators agreed the grand opening of the El Hema art exhibition was an astonishing success.

    The exhibit was an imaginative way to expose audiences to five new Arabic fonts, typography and culture through everyday products. Throughout the weekend hordes of people waited in a never-ending...
  • Project:

    FabLab @ Mediamatic

    Make your own stuff - do it yourself

    Artists, designers, entrepreneurs, anyone can come and explore the Fablab machines to create your own prototype. We have a sublimation transfer system, laser cutter, vinyl cutter and 3D milling...

  • arabic- flags -logo-play

    I worked on this with Marukh Bibi Ahmad Sadiq

  • 2 april 2008

    El HEMA on the Road

    Kosmopolis adopteert El HEMA

    De tentoonstelling en winkel El HEMA reist in 2008 met Kosmopolis door Nederland. Het multimediale platform Kosmopolis maakte vandaag bekend dat zij de El HEMA adopteert. De El HEMA is in mei te zien...

  • Arabic Basics voor El Hema

    (voorstel)

    Proposal for a mix of Arabic and western clothes for El Hema. If you have recommendations or suggestions for missing items; LET ME KNOW!!
  • Persbericht 29 oktober 2007

    El HEMA verlengd tot januari 2008

    Stemmen voor de El HEMA publieksprijs tijdens Museumnacht

    De tentoonstelling El HEMA wordt verlengd t/m 6 januari 2008. De EL HEMA trok tot nu toe bijna 30.000 bezoekers. De El HEMA is geopend op woensdag t/m zaterdag van 12.00 tot 2o.00 uur en op zondag...

  • Cut Up Djellaba

    Customize the traditional djellaba into your fashionable tunique

    This item is a kit, where you get a white arabic djelaba and a pair of scissors. What do you need to do then? Just start cutting, and express your own style through that traditional clothing.

  • Yay! El HEMA nominated for Dutch Design Prizes!

    Vote for us if you like El HEMA

    We're very proud that we have been nominated for the Dutch Design Prizes. We're also on the shortlist for the Audi(ence) prize. And that's where you, dear reader, come in... You can vote for El HEMA...
  • Presentation: Sannah de Zwart

    El HEMA winkel

    Mensen staan in de rij voor de El HEMA winkel/ tentoonstelling bij Mediamatic in Amsterdam. De opening vond plaats op 24 Augustus 2007

  • 'Het gaat om het gevoel dat je verkoopt'

    Interview met Aynouk Tan, modejournalist en Amsterdamse gids van het Travel project

    Journalist en mode-icoon Aynouk Tan presenteert zaterdag haar eerste geur tijdens de opening van haar Amsterdamse paviljoen op de Amsterdam Biënnale 2009. De show heeft een dubbelzinnig tintje. 'Ik...

  • Arafat-elephant- pied-de-poule

    onderzoek/ inspiratie materiaal voor El Hema patronen en graphics/ arabscarfpatern

  • Eervolle vermelding El HEMA ontwerpwedstrijd 2007 Petra van der Burg 1 Jan 2007

    Roller Burka Blinds

    Watch out!

    Roller Burka Blinds have netted see-through-burka-peep-holes. You can watch the neighbours, but they can't see you!
  • Press release

    HEMA will function in the jury of the design…

    joint press release by HEMA and Mediamatic

    Amsterdam, July 27th 2007 - During a constructive discussion HEMA and Mediamatic have agreed to allow the exhibition El HEMA to continue as planned. Marketing director René Repko from HEMA will be...

  • El Hema Design Competition

    Have a look at the 110 entries, the 30 nominees and the prize winners

    El HEMA needs products. Wonderful, functional, simple, beautiful products. Mediamatic only had 3 months to make El HEMA. So we're sure that there are still many exellent ideas out there. On 3...

created Jans Possel modified Li-Anne Krol

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