Mediamatic
  •  
  • Program
    • Living Labs
    • Events
    • Projects
    • Recent
  • To see
  • Restaurant
  • Mediamatic
    • About
    • Venue / for Rent
    • People
    • Jobs & Internships
    • Houserules
    • FAQ
    • Contact & Route
  • Shop
Search Menu
Log in
en
  •  El HEMA
  • Show / Shop
  • Events
  • Photos
  • Forum
  • Producten
  • Design Competition
  • Media
  • Presentation: Mediamatic Post CS

    El HEMA Koopavond 1

    21
    Jun 2007
    21
    Jun 2007
    - Mediamatic bedenkt een Arabische Hema

    Mediamatic organiseerde 10 'Koopavonden' met presentaties en ideeën van ontwerpers, kunstenaars en andere specialisten over de inrichting van de denkbeeldige El HEMA .
  • Communicatie
  • print
  • Language
  • typography
  • Criticism
  • Food
  • Design
  • Fashion
  • El HEMA
  • theme elhema
  • retail
  • hema
  • arabic
  • Fashion
  • Typography
  • Design
  • Communication
  • F O R U M

    El HEMA forum

    Op 24 augustus 2007 opent de El HEMA tentoonstelling. Dit is de online ontmoetingsplaats voor deelnemers aan de voorbereidingen.

  • El HEMA in Den Haag

    Nieuwe tijdelijke winkel in het centrum van de stad

    El HEMA, een concept ontwikkeld door Mediamatic Amsterdam in 2007, werd een instant-hit. De El HEMA werd daarna geadopteerd door Kosmopolis. Na Rotterdam bezocht te hebben, is de El HEMA nu te vinden...

  • El Hema late nite

    Final touches before the opening

    Amsterdam - August 23, 2007: The shelves were being stocked, poster-size photographs were carefully being hung in the windows, the last designs were still being finalized, the media was buzzing...

  • Arabising Hema

    The metamorphosis of the contemporary Hema to an Arabic modern El HEMA

    Taking a step further in developing its brand, Hema seems to be smoothly introducing its new simplified logo on the products. The Arabic version of the new logo was designed based on the primary El...
  • Press release

    Hema threatens with legal action

    because of the El Hema exhibition

    EXTRA: Mediamatic will meet with the Hema B.V.'s Director of Marketing on Friday the 27th of July. In a letter postdated the 23rd of July 2007, the Hema has changed their tone of voice ('The Hema...

  • Arafat-elephant- pied-de-poule

    onderzoek/ inspiratie materiaal voor El Hema patronen en graphics/ arabscarfpatern

  • arabic- flags -logo-play

    I worked on this with Marukh Bibi Ahmad Sadiq

  • Arabic pickup lines t-shirts

    T-shirts designed using the arabic typefaces. Still in the process of experimenting with the type and the positioning as well as producing prototypes.

  • El HEMA at Roots Festival

    Inspiration for el HEMA at Roots festival

  • Arabic Basics voor El Hema

    (voorstel)

    Proposal for a mix of Arabic and western clothes for El Hema. If you have recommendations or suggestions for missing items; LET ME KNOW!!
  • Persbericht 29 oktober 2007

    El HEMA verlengd tot januari 2008

    Stemmen voor de El HEMA publieksprijs tijdens Museumnacht

    De tentoonstelling El HEMA wordt verlengd t/m 6 januari 2008. De EL HEMA trok tot nu toe bijna 30.000 bezoekers. De El HEMA is geopend op woensdag t/m zaterdag van 12.00 tot 2o.00 uur en op zondag...

  • El HEMA

    2007 - 2008

    Imagine an Arabic Hema store. From the 25th of August 2007 to 6 January 2008 Mediamatic presented a design contest, an exhibition, workshops and shop night salons about El HEMA. In oktober 2008 and...

  • Cut Up Djellaba

    Customize the traditional djellaba into your fashionable tunique

    This item is a kit, where you get a white arabic djelaba and a pair of scissors. What do you need to do then? Just start cutting, and express your own style through that traditional clothing.

  • The Making of El HEMA

    The making of the El HEMA exhibition

    On August 24th, 2007, Mediamatic will open the doors to El HEMA, the exhibition. What could an arabic Hema look like? El HEMA needs to be filled with food, drinks and products. During the months June
  • Project:

    FabLab @ Mediamatic

    Make your own stuff - do it yourself

    Artists, designers, entrepreneurs, anyone can come and explore the Fablab machines to create your own prototype. We have a sublimation transfer system, laser cutter, vinyl cutter and 3D milling...

  • El Hema grand opening a success

    Amsterdam – August 24 - 26: Organizers, designers, volunteers and especially spectators agreed the grand opening of the El Hema art exhibition was an astonishing success.

    The exhibit was an imaginative way to expose audiences to five new Arabic fonts, typography and culture through everyday products. Throughout the weekend hordes of people waited in a never-ending...

  • Mapping for Tourists

    MFT resulted in Noord, an exhibition and travel guide

    Noord is the result of a project initiated by Nat Muller and Mediamatic: Mapping for Tourists. 22 artists were invited to map Amsterdam-Noord, pars pro toto for The Netherlands. The artists lived and...

  • HEMA doet ElHEMA!

    Warenhuisketen biedt Suikerfeest–seizoensassortiment 2 jaar na opening ElHEMA project van Mediamatic.

    Een mooi voorbeeld van hoe de kunst voorloopt op maatschappelijke ontwikkelingen. In 2007 introduceerde Mediamatic ElHEMA , de arabische variatie op de hollandse HEMA. 2 jaar later zet de...
  • Persaandacht

    El HEMA in de media

    Televisie, radio, kranten en andere media

    Overzicht van media-aandacht voor El HEMA.

  • Het Arabische alfabet

    Alif Baa Taa

    Het Arabische schrift speelt een belangrijke rol in El HEMA, oorspronkelijk bedacht als begeleiding bij "Typographical Matchmaking" een project van de Khatt (spreek uit Gatt) Foundation . De...

  • Thank you, come again.

    El HEMA koopavonden are making good progress

    Spectators arrive at El Hema exhibit a month before its grand opening and are invited to see the planning of the exhibit.
  • Previously on view in the Amsterdam Biennale: Hugo Herrera Tobón, Natalia Domínguez Rangel

    Bogotá Pavilion

    The Bogota pavilion by curators Hugo Herrera Tobon and Natalia Domínguez Rangel opens 5 December 2009 in the Amsterdam Biennale 2009 at Mediamatic and on view until January 3, 2010. With artists...
  • Eervolle vermelding EL HEMA ontwerpwedstrijd 2007 Sara Emami

    Jouw wereld mijn wereld

    Zie de overeenkomsten

    Er zitten veel overeenkomsten tussen de verschillende culturen, probeer ze ook te zien met behulp van dit spel!

  • Vaat–i–Maatjes publiekslieveling

    Hollands en Arabisch op z'n huiselijkst

    Tijdens de Museumnacht konden de bezoekers van El HEMA stemmen op de inzendingen van de Ontwerpwedstijd die Mediamatic organiseerde. De vaatwashandschoenen met handbeschildering in Arabiserende stijl...

created Jans Possel modified Li-Anne Krol

  •  Contact & Route
  • Colofon
Design by Mediamatic - Powered by Ginger