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  •  El HEMA
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  • Exhibition: Mediamatic Post CS

    El HEMA

    24
    Aug 2007
    6
    Jan 2008
    - Arabic - Dutch retail heaven

    What would an Arabic Hema look like? Halal sausage? Arabic chocolate letters? Affordable high quality headscarves? 3 Arabic scarfs (kaffia) for the price of 2? Tunics or djellabas? School...
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  • El HEMA
  • theme elhema
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  • halal
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  • F O R U M

    El HEMA forum

    Op 24 augustus 2007 opent de El HEMA tentoonstelling. Dit is de online ontmoetingsplaats voor deelnemers aan de voorbereidingen.

  • Mediamatic Post CS

    Office and exhibition space 2004 - 2008

    Mediamatic moved into Post CS in 2004. We moved out in July 2008.

  • El Hema grand opening a success

    Amsterdam – August 24 - 26: Organizers, designers, volunteers and especially spectators agreed the grand opening of the El Hema art exhibition was an astonishing success.

    The exhibit was an imaginative way to expose audiences to five new Arabic fonts, typography and culture through everyday products. Throughout the weekend hordes of people waited in a never-ending...

  • El HEMA in Den Haag

    Nieuwe tijdelijke winkel in het centrum van de stad

    El HEMA, een concept ontwikkeld door Mediamatic Amsterdam in 2007, werd een instant-hit. De El HEMA werd daarna geadopteerd door Kosmopolis. Na Rotterdam bezocht te hebben, is de El HEMA nu te vinden...
  • conference program

    Khatt Kufi Kaffiya, the printable symposium…

    Lectures are described in detail with timings and links to the speakers' biographies.

    The symposium program has been evolving and includes topics of every aspect of contemporary Arabic visual culture and identity, going beyond the stereotypes of what is associated with Arabic culture...

  • El Hema late nite

    Final touches before the opening

    Amsterdam - August 23, 2007: The shelves were being stocked, poster-size photographs were carefully being hung in the windows, the last designs were still being finalized, the media was buzzing...

  • El HEMA at Roots Festival

    Inspiration for el HEMA at Roots festival

  • El HEMA Winnaar Nederlandse Designprijzen

    in de categorie Visuele Identiteit

  • Symposium Program

    Khatt Kufi Kaffiya | Symposium on Arabic Visual Culture

    We'll have the whole day to ourselves in the theatre of the brand new public library of Amsterdam (OBA) Admission and registration is from 9 on and the programme starts at 10:00 sharp. We'll have...

  • The Typographic Matchmaking Project: Developing…

    Willem Velthoven interviewing the Typographic Matchmaking Type Designers: Nadine Chahine, Gerard Unger, Tarek Atrissi, Peter Bilak, Pascal Zoghbi, Lucas de Groot, and Lara Assouad Khoury.

  • Khatt projects

    We live to work!

    Here is an overview of our projects past, present and future.
  • Press release

    Hema threatens with legal action

    because of the El Hema exhibition

    EXTRA: Mediamatic will meet with the Hema B.V.'s Director of Marketing on Friday the 27th of July. In a letter postdated the 23rd of July 2007, the Hema has changed their tone of voice ('The Hema...

  • El HEMA

    2007 - 2008

    Imagine an Arabic Hema store. From the 25th of August 2007 to 6 January 2008 Mediamatic presented a design contest, an exhibition, workshops and shop night salons about El HEMA. In oktober 2008 and...
  • Khatt Font Project Huda Smitshuijzen Abifares

    The Typographic Matchmaking 01 project

    Building cultural bridges with typeface design

    10 Arab and Dutch designers collaborate on designing Arabic companions for Dutch fonts
  • Project:

    FabLab @ Mediamatic

    Make your own stuff - do it yourself

    Artists, designers, entrepreneurs, anyone can come and explore the Fablab machines to create your own prototype. We have a sublimation transfer system, laser cutter, vinyl cutter and 3D milling...

  • Arabising Hema

    The metamorphosis of the contemporary Hema to an Arabic modern El HEMA

    Taking a step further in developing its brand, Hema seems to be smoothly introducing its new simplified logo on the products. The Arabic version of the new logo was designed based on the primary El...

  • Arabic pickup lines t-shirts

    T-shirts designed using the arabic typefaces. Still in the process of experimenting with the type and the positioning as well as producing prototypes.

  • Kufi made easy

    28 August 2007

    Amsterdam – August 28 and 29: First names, last names, names of friends, single words and phrases were all converted into beautiful Arabic patterns during typographer Pascal Zoghbi’s two-day Kufi...

  • The Making of El HEMA

    The making of the El HEMA exhibition

    On August 24th, 2007, Mediamatic will open the doors to El HEMA, the exhibition. What could an arabic Hema look like? El HEMA needs to be filled with food, drinks and products. During the months June
  • Book 1 Aug 2007

    Typographic Matchmaking

    This book is now available for ordering online from Nijhof & Lee and BIS Publishers.

    As the world moves forward towards a more international (design) society, the need for fonts that can support multi-scripts becomes imperative. Technology is now capable of supporting many scripts on...

  • Cut Up Djellaba

    Customize the traditional djellaba into your fashionable tunique

    This item is a kit, where you get a white arabic djelaba and a pair of scissors. What do you need to do then? Just start cutting, and express your own style through that traditional clothing.

  • Fitna the Movie

    We’re tired of waiting. So, let’s do it ourselves! Sorry!

    There is this not-so-intelligent Dutch politician that attracts attention by doing populist provocations. His name is Wilders. Geert Wilders. He is scared of aliens and especially of muslim aliens.
  • Project, Font Family Huda Smitshuijzen Abifares

    Fedra Arabic: balancing legibility with…

    New Arabic companion to the Fedra font family

    This project is a collaboration between the renown type designer, Peter Bilak, and the Arab type designer Tarek Atrissi.
  • Article Huda Smitshuijzen Abifares

    International Design Forum, in Dubai

    Moutamarat's first annual design forum in Dubai.

    Dubai. May 27 - 29, 2007. Promoting design as a critical tool for cultural understanding and commercial excellence.

created Willem Velthoven modified Li-Anne Krol

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