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  •  El HEMA
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  • Presentation: Mediamatic Post CS JoAnn DeLuna

    El Hema Koopavond 7

    2
    Aug 2007
    - First Arabic chocolate letter

    Mediamatic unveiled the first Arabic chocolate letter—possibly ever made—at the 7th weekly meeting for the upcoming El HEMA exhibition. The letter, created by Bernardo Gaeiras, signified only one of...
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  • El HEMA Photos

    The El HEMA products, brought to you by our favorite designers!

  • El HEMA Winnaar Nederlandse Designprijzen

    in de categorie Visuele Identiteit

  • El Hema grand opening a success

    Amsterdam – August 24 - 26: Organizers, designers, volunteers and especially spectators agreed the grand opening of the El Hema art exhibition was an astonishing success.

    The exhibit was an imaginative way to expose audiences to five new Arabic fonts, typography and culture through everyday products. Throughout the weekend hordes of people waited in a never-ending...

  • El HEMA in Den Haag

    Nieuwe tijdelijke winkel in het centrum van de stad

    El HEMA, een concept ontwikkeld door Mediamatic Amsterdam in 2007, werd een instant-hit. De El HEMA werd daarna geadopteerd door Kosmopolis. Na Rotterdam bezocht te hebben, is de El HEMA nu te vinden...

  • El Hema late nite

    Final touches before the opening

    Amsterdam - August 23, 2007: The shelves were being stocked, poster-size photographs were carefully being hung in the windows, the last designs were still being finalized, the media was buzzing...

  • Kufi made easy

    28 August 2007

    Amsterdam – August 28 and 29: First names, last names, names of friends, single words and phrases were all converted into beautiful Arabic patterns during typographer Pascal Zoghbi’s two-day Kufi...
  • Project:

    FabLab @ Mediamatic

    Make your own stuff - do it yourself

    Artists, designers, entrepreneurs, anyone can come and explore the Fablab machines to create your own prototype. We have a sublimation transfer system, laser cutter, vinyl cutter and 3D milling...

  • An interview with KhaJag Apelian

    "All the basic things in life are design."

    Born in Dubai, raised in Lebanon, and currently based in The Hague: KJ is leading the Noord design team. He tells us about his love for the performing arts, and the power of design.
  • F O R U M

    El HEMA forum

    Op 24 augustus 2007 opent de El HEMA tentoonstelling. Dit is de online ontmoetingsplaats voor deelnemers aan de voorbereidingen.

  • El HEMA

    2007 - 2008

    Imagine an Arabic Hema store. From the 25th of August 2007 to 6 January 2008 Mediamatic presented a design contest, an exhibition, workshops and shop night salons about El HEMA. In oktober 2008 and...

  • Mapping for Tourists

    MFT resulted in Noord, an exhibition and travel guide

    Noord is the result of a project initiated by Nat Muller and Mediamatic: Mapping for Tourists. 22 artists were invited to map Amsterdam-Noord, pars pro toto for The Netherlands. The artists lived and...
  • Press release

    Hema threatens with legal action

    because of the El Hema exhibition

    EXTRA: Mediamatic will meet with the Hema B.V.'s Director of Marketing on Friday the 27th of July. In a letter postdated the 23rd of July 2007, the Hema has changed their tone of voice ('The Hema...
  • Eervolle vermelding El HEMA ontwerpwedstrijd 2007 Bernardo Gaeiras

    The Arabesque

    Make it a game, decorate, make it your own.

    Plastic colorfull tiles to play and create arabic patterns. Find your own rules as you combine the pieces in endlessly possible ways. - Prototype design at fablab@mediamatic

  • Arabic pickup lines t-shirts

    T-shirts designed using the arabic typefaces. Still in the process of experimenting with the type and the positioning as well as producing prototypes.

  • Arabising Hema

    The metamorphosis of the contemporary Hema to an Arabic modern El HEMA

    Taking a step further in developing its brand, Hema seems to be smoothly introducing its new simplified logo on the products. The Arabic version of the new logo was designed based on the primary El...
  • Persbericht 3 november 2007

    Schotelsticker wint El HEMA ontwerpwedstrijd 2007

    Rene Repko van Hema reikt 1e prijs uit tijdens Museumnacht

    Amsterdam 3 november 2007 - De eerste prijs van de El HEMA ontwerpwedstrijd is vanavond uitgereikt aan Studio The White Room voor de Satellite Dish Sticker . De vakjury van Mediamatic bestond uit...

  • El HEMA at Roots Festival

    Inspiration for el HEMA at Roots festival

  • 10 Reasons why I love you.

    How the public is involved in creating our activities and is slowly becoming our colleague.

    A talk at the "Kom je ook?" symposium on web2.0 for culture and heritage. 14 november 2008, Mediamatic at OBA Amsterdam. This is presentation is listing 10+ examples of successful public involvement...
  • Presentation: Sannah de Zwart

    El HEMA winkel

    Mensen staan in de rij voor de El HEMA winkel/ tentoonstelling bij Mediamatic in Amsterdam. De opening vond plaats op 24 Augustus 2007
  • Persbericht 29 oktober 2007

    El HEMA verlengd tot januari 2008

    Stemmen voor de El HEMA publieksprijs tijdens Museumnacht

    De tentoonstelling El HEMA wordt verlengd t/m 6 januari 2008. De EL HEMA trok tot nu toe bijna 30.000 bezoekers. De El HEMA is geopend op woensdag t/m zaterdag van 12.00 tot 2o.00 uur en op zondag...

  • Thank you, come again.

    El HEMA koopavonden are making good progress

    Spectators arrive at El Hema exhibit a month before its grand opening and are invited to see the planning of the exhibit.
  • Persaandacht

    El HEMA in de media

    Televisie, radio, kranten en andere media

    Overzicht van media-aandacht voor El HEMA.
  • Film: Mediamatic Post CS Inge Willems, Guerrilla Interviews

    Henna hagelslag en hamsa colours

    Over stilzitten en geduld

    Etty Elbaz Griffioen vertelt over het onstaan van de twee producten die zij heeft ingediend voor de El Hema ontwerpwedstrijd

created Jans Possel modified Willem Velthoven

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