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  •  El HEMA
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  • Image: Abrar Al-Musallam

    Willem Velthoven wearing a Kaas t-shirt designed…

    "Kaas" t-shirt done for el hema. " Kaas" meaning "cheese" is spelled using both arabic and roman letters with the mix typeface.
  • El HEMA
  • theme elhema
  • hema
  • arabic
  • Fashion
  • Typography
  • F O R U M

    El HEMA forum

    Op 24 augustus 2007 opent de El HEMA tentoonstelling. Dit is de online ontmoetingsplaats voor deelnemers aan de voorbereidingen.

  • Arabic pickup lines t-shirts

    T-shirts designed using the arabic typefaces. Still in the process of experimenting with the type and the positioning as well as producing prototypes.
  • Press release

    Hema threatens with legal action

    because of the El Hema exhibition

    EXTRA: Mediamatic will meet with the Hema B.V.'s Director of Marketing on Friday the 27th of July. In a letter postdated the 23rd of July 2007, the Hema has changed their tone of voice ('The Hema...

  • El Hema grand opening a success

    Amsterdam – August 24 - 26: Organizers, designers, volunteers and especially spectators agreed the grand opening of the El Hema art exhibition was an astonishing success.

    The exhibit was an imaginative way to expose audiences to five new Arabic fonts, typography and culture through everyday products. Throughout the weekend hordes of people waited in a never-ending...

  • El Hema late nite

    Final touches before the opening

    Amsterdam - August 23, 2007: The shelves were being stocked, poster-size photographs were carefully being hung in the windows, the last designs were still being finalized, the media was buzzing...

  • arabic-sport-pyjama

    onderzoek/ inspiratie materiaal voor El Hema patronen en graphics/ stripes

  • El HEMA in Den Haag

    Nieuwe tijdelijke winkel in het centrum van de stad

    El HEMA, een concept ontwikkeld door Mediamatic Amsterdam in 2007, werd een instant-hit. De El HEMA werd daarna geadopteerd door Kosmopolis. Na Rotterdam bezocht te hebben, is de El HEMA nu te vinden...

  • Arafat-elephant- pied-de-poule

    onderzoek/ inspiratie materiaal voor El Hema patronen en graphics/ arabscarfpatern

  • Arabic Basics voor El Hema

    (voorstel)

    Proposal for a mix of Arabic and western clothes for El Hema. If you have recommendations or suggestions for missing items; LET ME KNOW!!
  • Project: Zelda Beauchampet, Roeland Otten

    Regenboerka

    Regenboerka, een praktische toepassing van de boerka voor het Hollandse klimaat.

  • Het Arabische alfabet

    Alif Baa Taa

    Het Arabische schrift speelt een belangrijke rol in El HEMA, oorspronkelijk bedacht als begeleiding bij "Typographical Matchmaking" een project van de Khatt (spreek uit Gatt) Foundation . De...

  • Arabising Hema

    The metamorphosis of the contemporary Hema to an Arabic modern El HEMA

    Taking a step further in developing its brand, Hema seems to be smoothly introducing its new simplified logo on the products. The Arabic version of the new logo was designed based on the primary El...

  • HEMA doet ElHEMA!

    Warenhuisketen biedt Suikerfeest–seizoensassortiment 2 jaar na opening ElHEMA project van Mediamatic.

    Een mooi voorbeeld van hoe de kunst voorloopt op maatschappelijke ontwikkelingen. In 2007 introduceerde Mediamatic ElHEMA , de arabische variatie op de hollandse HEMA. 2 jaar later zet de...

  • The Making of El HEMA

    The making of the El HEMA exhibition

    On August 24th, 2007, Mediamatic will open the doors to El HEMA, the exhibition. What could an arabic Hema look like? El HEMA needs to be filled with food, drinks and products. During the months June

  • Cut Up Djellaba

    Customize the traditional djellaba into your fashionable tunique

    This item is a kit, where you get a white arabic djelaba and a pair of scissors. What do you need to do then? Just start cutting, and express your own style through that traditional clothing.
  • Eervolle vermelding EL HEMA ontwerpwedstrijd 2007 Sara Emami

    Jouw wereld mijn wereld

    Zie de overeenkomsten

    Er zitten veel overeenkomsten tussen de verschillende culturen, probeer ze ook te zien met behulp van dit spel!
  • Persaandacht

    El HEMA in de media

    Televisie, radio, kranten en andere media

    Overzicht van media-aandacht voor El HEMA.

  • arabic- flags -logo-play

    I worked on this with Marukh Bibi Ahmad Sadiq

  • El HEMA Winnaar Nederlandse Designprijzen

    in de categorie Visuele Identiteit

  • Project:

    FabLab @ Mediamatic

    Make your own stuff - do it yourself

    Artists, designers, entrepreneurs, anyone can come and explore the Fablab machines to create your own prototype. We have a sublimation transfer system, laser cutter, vinyl cutter and 3D milling...
  • Presentation: Sannah de Zwart

    El HEMA winkel

    Mensen staan in de rij voor de El HEMA winkel/ tentoonstelling bij Mediamatic in Amsterdam. De opening vond plaats op 24 Augustus 2007
  • Press release

    HEMA will function in the jury of the design…

    joint press release by HEMA and Mediamatic

    Amsterdam, July 27th 2007 - During a constructive discussion HEMA and Mediamatic have agreed to allow the exhibition El HEMA to continue as planned. Marketing director René Repko from HEMA will be...

  • Dry Towel Green

    El Hema Dry Towel

    100% cotton towel with the word DRY embroidered on it.
  • Project: Chandra Brooks

    Block Printing & Wood Block Printing

    La Rate Blanche in the FabLab

    1) I am working with hand painted calligraphy to create flexible stencils on the laser cutter. The stencils will then be used to create prints which will not be recognizable as such. 2) I am...

created Abrar Al-Musallam modified Saba van Hoften

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