Besides from the KunstRai, where you can find a yearly overview of commercial galleries, the Sandberg Institute wanted to create an art fair showing other kinds of art i.e. non established art. The KunstRai did not approve of this idea, prohibiting the initial title ‘Not the KunstRai’ which thus instead became, ‘Not the Art Pie’, taking its place not in the Rai but in the Westergasfabriek.
Here artist initiatives from the Netherlands were invited to represent themselves with their best work. At the same time postgraduate studies similar to the Sandberg Institute joined in. This collaboration resulted in a lively, well attended art fair showing upcoming art; art not yet institutionalized, art looking for new ways. According to the response from the public and press, ‘Niet de Kunstvlaai’ was an unexpected success. It functioned as a spontaneous market: exhibiting artists were introduced to other initiatives and as a result could exhibit their work throughout the country. This enabled relatively isolated artist initiatives to gain more attention.