Paint the World Orange

26 Sep 2008

Launch of a national initiative by the Dutch Government. Who has the best idea to brand the Netherlands internationally? This launch starts in the PICNIC Club at 14.15, and will be continued in the PICNIC conference at 14.30.

The Dutch Innovation Platform and the Dutch Ministry of Economic Affairs are launching a contest to develop a new approach for the international branding of the Netherlands. Goal is to develop innovative marketing concepts, tools and ideas to position the Netherlands as an international hub for creative talent, and a global force in innovation.

A jury, led by designer Marcel Wanders, will select 5 candidates from the initial entries; these are announced by 3 December 2008 and are asked to further develop their concept. The winner will be announced in the Spring of 2009. A budget of max. Euro 500.000 will be allocated to roll out the concept, and it will be made into an integral part of the Holland Branding Strategy.


Paint the world Orange at PICNIC08 from PICNICCrossmediaweek on Vimeo.

With:
Bas Verhart, Marcel Wanders, Frank Heemskerk

Bas Verhart, Co-Founder PICNIC, Member Innovation Platform
Marcel Wanders, Designer, Entrepreneur, and Chair of the Jury
Frank Heemskerk, Minister for Foreign Trade, the Netherlands (by video)