Lurixs Arte Contemporanea’s, appearence was preceded by a profound reflection about what role a gallery should play in the contemporary world. The simple concept of buying and selling art objects falls short of defining all the complexity of an activity that far exceeds merely commercial concerns. The actuation of a gallery should be committed to strengthening the institutional of art, providing a forum for interchange and inserting new names into the circuit, seeking to support the broadest development of its artist and educating and expanding its public.
The careful professional relationship established with artists and customers should transcend the bounds of the commercial transaction to forge an alliance built around a mutual conviction, in which the constant effort to enhance the visibility of the artist and qualify the circulation of the work, is done by all, to varying extents, in an ongoing partnership. Lurixs, with its dynamic, multiple, affirms its belief in the quality of Brazilian contemporary art; as well as the potencial that the city of Rio de Janeiro offers, with its tradition of taking the cultural vanguard mainly, in the transforming capacity can exert on people.