Nathalie Fallaha

Nathalie Fallaha is the founder and catalyst behind vit-e design studio (www.vit-e.com) and alephya (www.alephya.com). She studied graphic design at the American University of Beirut; after receiving her bachelor of Graphic Design in 1997, she moved to Central Saint Martins in the UK to pursue her Masters in Communication Design.

From 2000-2009, she taught Graphic Design and Typography at the Lebanese American University, while keeping the buzz going at vit-e design studio. She was awarded the Lebanese Design Entrepreneur of the Year in 2008 by the British Council. She is a member of the advisory board of the Khatt Foundation (www.khtt.net), and the Icograda Education Network. She is a founding member of the Beirut Creative Cluster. Her work has been published in several international books, magazines, and publications.

Passionate about bilingual typography (Arabic - Latin), most of her personal work is driven by the urge to explore the expressive power of the letterforms on different substrates.

Founded in 2000, vit-e is a multi-disciplinary design studio working in many facets of branding, visual identity, art direction, packaging, print and interactive design. vit-e has the experience and knowledge of a big creative agency combined with the personal touch of a boutique studio. At the heart of this studio is communication. Visual communication. vit-e creates, elevates and reinvigorates brands.

In 2011, she founded alephya, a design enterprise focusing on proposing an aesthetic concept onto different substrates. A lifestyle concept, alephya undertakes to transform and liberate the Arabic letterform from its basic calligraphic form and creating a world of possibilities and patterns.

She attends various design and typography conferences worldwide, and is a frequent guest speaker in several universities and graphic design seminars across the world.