Disney introduces a breakthrough concept in next-generation Internet-connectivity with Disney Fairies™ toys featuring Clickables™ technology. Developed as an exclusive collaboration between Disney and Techno Source, a leader in electronic toys and games, the Clickables technology enables girls to extend their virtual playtime in Disney Fairies Pixie Hollow, Disney’s latest online virtual world, with friends offline, into the real world, with patent-pending technology so simple and seamless that it seems magical.
Disney's project
Connection virtual world to real life
see this website for more info and explanation.