He has conducted research and published widely in communication science, public communication campaigns, computer-mediated communication systems, methodology, organizational and management theory, information systems, information science and bibliometrics, and social networks.
His publications have won awards as best dissertation from the American Society for Information Science, eight times as best paper from International Communication Association, National Communication Association, and Russian Communication Association, a book award from the Health Communication Division of ICA, and twice as best paper from Academy of Management divisions.