The online consumer is spoiled. He decides where, when and at what time he looks and interacts with online media. When he is bored he will just move on to the next online experience. We will take a closer look at some successful online campaigns (Calucci The Game, WK Webcamzitten) and show you how to get the attention of the consumer and how to keep it. Speakers: Niels de Keizer, Vice-voorzitter AUG, Sr. Flash Developer QI en Owen van Dijk, Ambassadeur AUG, Sr. Director of Flash USSR