The FITC name was derived from the first show that was produced in 2002 called ‘Flash in the Can’ --
a reference to Adobe’s (previously Macromedia’s) Flash software, and CAN taken from Canada. This inaugural event focused strictly on Flash, but the scope of future events has broadened with the explosion of interactive media to include all platforms including mobile, installations, motion graphics and games.
Established in 2002 by new media guru and entrepreneur Shawn Pucknell,
the company has held successful events across both Canada and the United States and is expanding overseas. According to FITC’s founder, the first step to producing a successful event is choosing a host city with a passion for the interactive arts. FITC has left its mark in the following geographies: Amsterdam, Chicago, Edmonton, Hollywood, Montreal, New York City, Seoul, Tokyo, Toronto, Vancouver, Venice Beach and Winnipeg.
