Ads and Architects

Architects as marketing instruments.

4 Mar 2005
31 May 2005
  • 10:00 -17:00
  • NAi
  • Museumpark 25, Rotterdam

An exposition on the emergence of architects as posterboys and frontmen for luxury goods... goods that are not buildings. Helping your image in advertising is no longer only for movie stars and runway models.

Norman Foster sells Rolex, Zaha Hadid and Grank Gehry sell Vitra furniture, Massimiliano Ruksas sells Mont Blanc pens and OMA even sells Prada.

When did this cross advertising start and what are its best examples? When did architects become lost artists and neo humos universalis?

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