Grow Your Own Billboard
Mycologist Patrick Hickey's living billboard for the film Contagion.
Viral marketing has taken on a whole new meaning with this living billboard made from fungus and bacteria.
Patrick Hickey is a mycologist working with bioluminscent fungi. He has collaborated on a number of art and media projects, including the living billboard for the film Contagion and for the BBC documentary Afterlife. He also worked with Yann Seznec on the Sound of Spores installation, which can be found in the Paddestoelen Paradijs exhibition at Mediamatic.