Dashilar Flagship Store

The Dashilar Flagship store is a fictive, temporary shoeshop in the Hutong Dashilar in Beijing. It uses cheap, counterfeit shoes as raw material to create a brand with a new local identity and pride. The Cutting and re-editing of the shoes is being done in the shop by designers and the assembling is executed by the local Dashilar shoemakers. Wassink is making an attempt to create new collaborations in which designers, makers and the industry can interact more flexible in fulfilling local and global needs. He tries to deconstruct the idea of status by brands and give them a new meaning in a more local context. Picture taken from Sander Wassink's website.