1 Oca 2003

Mediamatic SuperSalon

The real thing

9 Kas 2003
9 Kas 2003

Featuring Maurer United Architects , Goodwill, Micha Klein and Street Couture.

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Cola Bar Salon Announcement -

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presentation by Maurer Architects - Mediamatic SuperSalon 9 nov 2003

What exactly was it that motivated architects Marc and Nicole Maurer (Maurer United Architects) to think up and actually execute a Colabar concept?

They will explain this in their own Colabar, where they will demonstrate their Colabar Game as well.

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Presentation during Mediamatic SuperSalon -

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presentation at Mediamatic SuperSalon "The real thing" -

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Letter by Goodwill to Doug Daft - Mediamatic SuperSalon "The real thing"

An entire issue of Catalogue magazine was dedicated to Coca Cola. GOODWILL wrote an open letter to Coca Cola CEO Doug Daft in it entitled '''Go on, I dare you' ''. With this letter as a guide GOODWILL shall go further into the importance of striking.

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Sonia Batrovrina, Farisa Sedoc and Afaina de Jong presenting their 'Street Couture' - Mediamatic SuperSalon "The real thing"

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Presentation of 'Street Couture' - by Sonia Batrovrina, Farisa Sedoc, Afaina de Jong

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Presentation of 'Street Couture' - by Sonia Batrovrina, Farisa Sedoc and Afaina de Jong

Since they consider demonstrating in Dam square a little outdated, Sonia Batovrina, Farisa Sedoc and Afiaina de Jong decided to express their social criticism through clothing. 'Street couture' is what they call DASHIKI, their line of clothing.

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presentation by Micha Klein -

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presentation by Micha Klein - Mediamatic SuperSalon 'The real thing'

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Mediamatic COLA Salon - November 2004

SMK (Studio Micha Klein) was asked to reinvent the world's largest cola brand and to establish two worldwide commercials plus a remarkable cross media action. Coca Cola marketing in the Netherlands in the year 2003.

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presentation by Micha Klein - Mediamatic SuperSalon "The real thing"

And the ultimate cola test: which Cola TRULY does taste the best?