INMA will launch four one-day interactive European seminars this year designed to bolster competencies among media executives in advertising, marketing, newsroom innovation, and digital.
Dubbed “Ideas Days,” each seminar will include 20+ real-world case studies from European media companies. Each presentation will be in “Brainsnack” format: seven minutes, rapid-fire, get-to-the-point style designed for immediate application at companies.
Key topics: New magazines and sections, new Web sites and tools, social media strategies, digital video, measurement and use of online data, workflow organisation, data journalism and visualisation, new tools to measure effectiveness, tour of newsrooms at Ilta-Sanoma and Helsingin Sanomat.