Raya Tueny presenting the Cut Up Djeballah

Raya introducing her new product called Cut up Djellaba during one of the El HEMA " Koopavonden" 2007.
The El HEMA "Koopavonden" were public research meetings organized by Mediamatic. Here artists, designers and other specialists could discuss and present their ideas about a Arabic HEMA.
The Cut up Djellaba turned out to be one of the most requested EL HEMA products that sold out in the first week.