CONFERENCE

De Balie, Amsterdam
14 januari / 14 January 2010
9.30 – 17.00 hrs

Register on this link

At the beginning of the twenty-first century, our lives play out in a succession of databases and spreadsheets. Not only do we spend all day rummaging through countless data streams like Google and Facebook; everything we do leaves traces behind in other databases, through public transport chip cards, supermarket club cards and electronic medical files. The influence of databases, Excel sheets and algorithms has never been as clearly visible as it became during the credit crisis. The crisis cast a cold light on the fact that the global financial system had been built on the basis of mathematical models that attempted to quantify human behaviour. Blinded by the beauty of impressive mathematical systems, people thought they could precisely understand the risks of investments. Meanwhile it has become clear how risky it is to be dependent on these.

The media world, too, is paying more attention to the ever-increasing data streams. Data visualisation – a genre within visual culture that depicts data streams in provocative, poetic or insightful ways – has been booming, thanks to the growing availability of large amounts of data and the desire to grasp ever more complex realities by visual means. But is it always a good idea to assign such an important role to numerical information? How can we best interpret various data in relation to the values we consider important? And which new forms of storytelling does data visualisation have to offer us? Will the data film be the new documentary form?

The Mediafonds@Sandberg conference will consider the possibilities and consequences of these developments for media producers.

PROGRAM

9.30
Registration

10.00

Hans Maarten van den Brink

Welcome

10.05

Annelys de Vet

Introductie

10.10

Liesbeth Noordegraaf-Eelens

De macht en afhankelijkheid van het modelleren / The Power and Dependency of Modelling

10.50

Koert van Mensvoort

Het medium geld / The Medium of Money

11.20

Christian Nold

Bijlmer Euro

12.50

Floris Douma

Crisis Telex

12.55

Henrik van Leeuwen

Where Is the True Value?

12.00 Lunch

13.o0

Richard Rogers

Mapping for People

13.40

Staffan Landin

Gapminder

14.20

Yuri Engelhardt, Martijn de Waal, Raul Niño Zambrano

Datafilm Snapshots

15.00 Pauze / Pause

15.15

Judith de Leeuw

A Journey through Fluctuating Currency

15.20

Ian Forrester

BBC Backstage

16.00

Catalogtree (Joris Maltha)

Form = Behaviour

16.30

Mieke Gerritzen

Infodecodata

17.00 Drinks

Moderator: Annelys de Vet (Sandberg Instituut)
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LOCATIE / LOCATION

De Balie
Kleine Gartmanplantsoen 10, Amsterdam
www.debalie.nl

Tijd / Time: 9.30 – 17.00 hrs
Toegang gratis / Free entry

Nederlands en Engels gesproken / Dutch and English spoken

Register on this link
Grotere kaart weergeven
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De conferentie wordt georganiseerd door het Mediafonds in samenwerking met de afdeling Ontwerpen van het Sandberg Instituut en vormt de aftrap van de masterclass Mediafonds@Sandberg. Hierin werken documentairemakers samen met ontwerpers aan nieuwe culturele mediaproducties die de digitale grenzen verkennen. De eindresultaten worden gepresenteerd op 12 mei 2010 (o.v.).
The conference is organised by the Mediafonds in collaboration with the design department of the Sandberg Institute Amsterdam and is the opening event of the Mediafonds@Sandberg masterclass, in which documentary makers and designers will work together on new cultural media productions that explore digital boundaries. The final results will be presented on 12 May 2010 (TBC).