We, GENERATION26, challenged ourselves to make a change from a fashion perspective in an environment where we can all be found: the supermarket.
By being a part of the fashion industry, we embrace creativity, but feel responsible for the consequences of our choices. It is no secret that the fashion industry has a share in the excessive use of plastic. The world has become more dirty than ever and not because we forgot to clean our glasses. We, GENERATION26, do not live in a pink bubble and are here to look beyond our own industry in order to explore various solutions for the problems threatening our people and planet.
During our event, we will be giving an insight in our creation process, showcasing our collection presentation as well questioning the industry regarding plastic consumption and waste. Part of our collection is in collaboration with Jumbo: one of Holland’s leading supermarkets who challenged us to design a bag that adapts to a sustainable future and the wearer’s needs.
Everyone is welcome to visit our event, under the condition that they book a time slot and pay for a ticket through the link above.
Time slots
17.00 - 17.45
17.45 - 18.30 (only for VIPs/ special guests)
18.30 - 19.15
