curious audience with questions

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Where was this made?:

The Smell That Sells

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Image: Mediamatic Biotoop Dijkspark

Some natural material to smell from Switzerland
Image: Mediamatic Biotoop Dijkspark Filippo Iannone

Audience smelling interesting scents
Image: Mediamatic Biotoop Dijkspark

Spreading the smell among the audience
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Odorama lecturers laughing at Jorg Hempenius'…
Image: Mediamatic Biotoop Dijkspark Filippo Iannone

the curators of the event
Image: Mediamatic Biotoop Dijkspark

some marketing lesson for smell lovers

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