Through the promotion of African Arts by internet, a wider understanding and appreciation of African Art and Culture is encouraged worldwide. Art is highlighting messages of empowerment and cultural identity. For the individual artist, opportunities are generated that allow access to a wider market, direct contact with fellow artists, clients, invitations to art galleries, biennales and fairs.
Hivos supports AfricanColours because it promotes African contemporary visual arts in various respects, through the effective use of ICT. African artists are expected to get more international attention, artists and works are more easily identified and recognized, the artistic quality and productivity may improve because of mutual influence.
Source: the Hivos website.