In 1993 he published The Virtual Journal, the world’s first web magazine. From 1994-1997 he served as chief technology advisor to Maine Governor Angus King, helping Maine set an early example of how online technology can improve government. In 1998 he started
BrainPaste.com, the company that invented dynamic customer acquisition, and was CEO until its acquisition in 2000. In 2001 he co-founded Boston-based fama PR, which grew to become a leading technology PR firm.
In 1996 - while working for Governor King - he co-founded Pop!Tech, the world's preeminent conference about the intersection of technology and culture. Over the next decade, he served Pop!Tech in various roles, including three years as chair.
In 2008 he served on the Grassroots Finance Committee of Obama for America. This was his third engagement with a major political campaign, having worked for Bill Clinton as state student coordinator in 1992, and on Angus King's 1994 gubernatorial bid.
He has consulted for dozens of corporations, government agencies, elected officials, and non-profits on a wide variety of issues from social media strategy to drug policy.
He is a frequent commentator on American culture, contributing to a variety of publications including Money Magazine, Huffington Post, and Consumerist.
He is also a fashion photographer, with publishing credits that range from major newsweeklies such as TIME to niche fashion magazines such as Iconia and Dazed and Confused.
He lives in the Venice district of Los Angeles, California.