Co-creation is everywhere. It seems almost as if any interaction is nowadays labeled co-creation. Is co-creation merely the exchange of any value or should we stick to the idea of end users pooling their intellectual and creative assets in a pursuit of a common goal? Is the universal embrace of co-creation jeopardizing its potential?
And what about this potential? What is the reality behind the so-called best practices? Are these merely a cosmetic makeover of a traditional suggestion box? Do you really become part of a collective creative process? Do you have any say in the outcome? Are organizations really prepared to deliver their part of the co-creative bargain? We will illustrate these points with some very interesting business cases.
Please note: YOU MUST HAVE A PICNIC CONFERENCE OR FESTIVAL TICKET TO PARTICIPATE IN THIS SESSION. Clicking on Count Me In simply indicates your interest in participating. The final selection of attendees is decided by our partner for this session.
During the Beyond Co-Creation Special we will work collaboratively on a business case and explore ways where this organisation could allow customer self-direction.
This special is organized by the European Centre for the Experience Economy in cooperation with Favela Fabric.